Celebrating the strength, resilience, and empowerment of women on Instagram is a wonderful way to inspire and uplift others. To help you make your Instagram posts even more impactful, we’ve compiled a list of the best strong women captions. These captions reflect the spirit of determination, confidence, and fearlessness that strong women embody. Whether you’re sharing your own journey or paying tribute to the strong women in your life, these captions will add depth and meaning to your posts.

Strong Women Captions for Instagram

Caption Number	Caption Text
1	“Strong women: may we know them, may we be them, may we raise them.”
2	“Empowered women empower women.”
3	“She believed she could, so she did.”
4	“Strong women don’t have attitudes; they have standards.”
5	“Slaying it, one goal at a time.”
6	“Be a voice, not an echo.”
7	“The future is female.”
8	“Elegance is when the inside is as beautiful as the outside.”
9	“Don’t be a queen waiting for a king. Be a queen busy with her kingdom until a king arrives.”
10	“Girls compete, women empower.”
11	“She turned her can’ts into cans and her dreams into plans.”
12	“Well-behaved women seldom make history.”
13	“A strong woman stands up for herself; a stronger woman stands up for others.”
14	“Queens don’t compete with hoes.”
15	“She wasn’t looking for a knight; she was looking for a sword.”
16	“Behind every successful woman is herself.”
17	“You are your best thing.”
18	“Life is tough, but so are you.”
19	“Stay fierce and fearless.”
20	“Be a girl with a mind, a woman with attitude, and a lady with class.”
21	“She’s a mess of gorgeous chaos, and you can see it in her eyes.”
22	“She’s got that whole purpose-driven warrior princess save-the-world type vibe.”
23	“Never apologize for being a powerful woman.”
24	“A woman is unstoppable after she realizes she deserves better.”
25	“The only limit to what you can achieve is the extent of your imagination.”
26	“Strong women make the world go ’round.”
27	“Be the woman who fixes another woman’s crown without telling the world it was crooked.”
28	“A strong woman knows how to keep her life in line. With tears in her eyes, she still manages to say, ‘Nah, I’m fine.'”
29	“She’s a badass with a good heart, soft but strong.”
30	“You are enough just as you are. Each emotion you feel, everything in your life, everything you do or do not do… where you are and who you are right now is enough. It is perfect. You are perfect.”
31	“Be the kind of woman who, when your feet hit the floor each morning, the devil says, ‘Oh no, she’s up!'”
32	“The strongest actions for a woman is to love herself, be herself, and shine amongst those who never believed she could.”
33	“She’s the type of woman you go to war beside, not against.”
34	“A strong woman looks a challenge in the eye and gives it a wink.”
35	“She was chaos and beauty intertwined. A tornado of roses from divine.”
36	“Don’t let anyone ever dull your sparkle.”
37	“She remembered who she was and the game changed.”
38	“In the end, she became more than what she expected. She became the journey, and like all journeys, she did not end, she just simply changed directions and kept going.”
39	“Strong women don’t play victim, don’t make themselves look pitiful, and don’t point fingers. They stand and they deal.”
40	“A woman is like a tea bag; you never know how strong it is until it’s in hot water.”
41	“She is clothed in strength and dignity, and she laughs without fear of the future.”
42	“She’s proof that you can walk through hell and still be an angel.”
43	“She has the mindset of a queen and the heart of a warrior.”
44	“The soul of a woman is so fierce and powerful that it can light up the whole world.”
45	“A strong woman knows how to keep her head up, no matter how heavy the circumstances.”
46	“She’s a warrior, not a worrier.”
47	“A strong woman builds her own world.”
48	“You are never too old to set another goal or to dream a new dream.”
49	“She’s got that independent, wake up and make things happen kind of vibe.”
50	“The strongest actions for a woman is to love herself, be herself, and shine amongst those who never believed she could.”

Best Strong Women Captions for Instagram

Caption Number	Caption Text
1	“Empowered women empower women.”
2	“She believed she could, so she did.”
3	“Well-behaved women seldom make history.”
4	“A strong woman stands up for herself; a stronger woman stands up for others.”
5	“Queens don’t compete with hoes.”
6	“She’s a mess of gorgeous chaos, and you can see it in her eyes.”
7	“She’s got that whole purpose-driven warrior princess save-the-world type vibe.”
8	“A woman is unstoppable after she realizes she deserves better.”
9	“Be the kind of woman who, when your feet hit the floor each morning, the devil says, ‘Oh no, she’s up!'”
10	“In the end, she became more than what she expected. She became the journey, and like all journeys, she did not end, she just simply changed directions and kept going.”
11	“A woman is like a tea bag; you never know how strong it is until it’s in hot water.”
12	“She is clothed in strength and dignity, and she laughs without fear of the future.”
13	“She’s got that independent, wake up and make things happen kind of vibe.”
14	“She remembered who she was and the game changed.”
15	“The soul of a woman is so fierce and powerful that it can light up the whole world.”
16	“A strong woman knows how to keep her head up, no matter how heavy the circumstances.”
17	“She’s a warrior, not a worrier.”
18	“You are never too old to set another goal or to dream a new dream.”
19	“She’s proof that you can walk through hell and still be an angel.”
20	“She has the mindset of a queen and the heart of a warrior.”
21	“Strong women don’t play victim, don’t make themselves look pitiful, and don’t point fingers. They stand and they deal.”
22	“The strongest actions for a woman is to love herself, be herself, and shine amongst those who never believed she could.”
23	“She’s a badass with a good heart, soft but strong.”
24	“Don’t let anyone ever dull your sparkle.”
25	“Be the woman who fixes another woman’s crown without telling the world it was crooked.”
26	“She’s the type of woman you go to war beside, not against.”
27	“She’s a queen with a little bit of savage.”
28	“She’s whiskey in a teacup.”
29	“Her courage was her crown, and she wore it like a queen.”
30	“She’s got that fire in her soul and grace in her heart.”
31	“Life tried to crush her, but only succeeded in creating a diamond.”
32	“She’s the exclamation mark in the happiest sentence I could ever possibly write.”
33	“Strong women don’t wait for opportunities; they create them.”
34	“She’s a storm with skin.”
35	“A strong woman’s power is in her presence.”
36	“She’s fierce, she’s fearless, she’s a force to be reckoned with.”
37	“Her smile is the key that fits the lock of everyone’s heart.”
38	“She’s not a one in a million kind of girl; she’s a once in a lifetime kind of woman.”
39	“She’s got that unshakable confidence that comes from knowing she’s enough.”
40	“She’s the kind of woman who lights up a room just by walking in.”
41	“She’s a diamond in the rough, a pearl in the ocean.”
42	“She’s not just a pretty face; she’s a pretty fierce woman.”
43	“She’s the queen of her own destiny.”
44	“She’s a woman with a vision and a heart full of courage.”
45	“Her strength is a reflection of the battles she’s fought and the mountains she’s climbed.”
46	“She’s a rare breed, a true masterpiece.”
47	“She’s got that ‘can-do’ attitude and a heart full of dreams.”
48	“She’s a boss, a leader, a queen in her own right.”
49	“She’s the embodiment of grace, strength, and resilience.”
50	“She’s not just strong; she’s beautifully unbreakable.”

Funny Strong Women Captions for Instagram

Caption Number	Caption Text
1	“I’m not bossy; I’m the boss.”
2	“Strong women don’t have bad hair days; they have ‘crowning achievements.'”
3	“I run on caffeine, sarcasm, and the sheer willpower of a strong woman.”
4	“Who run the world? Caffeinated women!”
5	“Behind every strong woman is a pile of dirty laundry.”
6	“Strong women don’t sweat; they sparkle.”
7	“Life is tough, but so am I, especially when I’ve had my coffee.”
8	“Strong women may have curves, but they also have angles (and a great sense of humor).”
9	“I’m not a damsel in distress; I’m a queen in a messy bun.”
10	“Strong women lift each other up… and occasionally weights at the gym.”
11	“I’m not high-maintenance; I’m maintenance-free with a dash of fabulous.”
12	“Who needs a superhero when you can be a superwoman?”
13	“Strong women: because ‘superwoman’ is not an official job title.”
14	“I’m not ignoring you; I’m just on my ‘power nap’ break.”
15	“Strong women don’t break nails; they break stereotypes.”
16	“I’m not just a ‘pretty face’; I’m also a ‘pretty hilarious’ one.”
17	“Strong women don’t cry; they water their hopes with glittery tears.”
18	“Who needs a knight in shining armor when you can have a queen in glittery sneakers?”
19	“I’m not a control freak; I’m just incredibly gifted at getting things my way.”
20	“Strong women don’t follow trends; they set them… while wearing sweatpants.”
21	“I’m not arguing; I’m just explaining why I’m right (as always).”
22	“Strong women have killer heels and killer punchlines.”
23	“I’m not stubborn; I’m determined. There’s a difference.”
24	“Who run the world? Girls who can make a mean sandwich and a meaner comeback.”
25	“Strong women don’t age; they level up.”
26	“I’m not lazy; I’m on energy-saving mode.”
27	“Strong women don’t need a glass slipper; they need comfortable sneakers.”
28	“I’m not a morning person; I’m a coffee person.”
29	“Who needs a ‘happily ever after’ when you can have a ‘happily independent’?”
30	“Strong women can do it all, but sometimes they choose to do nothing… with style.”
31	“I’m not single; I’m independently owned and operated.”
32	“Who needs a superhero cape when you can have a ‘I woke up like this’ crown?”
33	“Strong women don’t count calories; they count their blessings (and occasional cheat meals).”
34	“I’m not procrastinating; I’m just giving ideas time to marinate.”
35	“Who needs a prince charming when you can have a queen bee attitude?”
36	“Strong women have strong Wi-Fi and stronger willpower.”
37	“I’m not disorganized; I’m just creatively chaotic.”
38	“Who run the world? Women who know that ‘hangry’ is a real emotion.”
39	“Strong women don’t age; they just level up in fabulousness.”
40	“I’m not opinionated; I’m just always right (ask anyone).”
41	“Who needs a fairy godmother when you can have a ‘caffeine queen’ title?”
42	“Strong women don’t need a GPS; they have their life together.”
43	“I’m not clumsy; I’m just practicing my dance moves.”
44	“Who run the world? Women who can multitask like a pro (or at least try).”
45	“Strong women don’t need a knight in shining armor; they need a day off.”
46	“I’m not late; I’m just on my own time zone.”
47	“Who needs a magic wand when you can have a ‘magic touch’ with humor?”
48	“Strong women don’t stress; they just add a little glitter to their chaos.”
49	“I’m not dramatic; I’m just incredibly expressive.”
50	“Who run the world? Women who can laugh at themselves and take over the world.”

Cute Strong Women Captions for Instagram

Caption Number	Caption Text
1	“She’s a warrior in a flower crown.”
2	“Strength and grace, that’s her secret.”
3	“She’s a queen with a heart full of dreams.”
4	“Strong women sparkle from the inside out.”
5	“She’s not fragile like a flower; she’s fragile like a bomb.”
6	“Elegance is when the inside is as beautiful as the outside.”
7	“She’s a diamond in a world full of rocks.”
8	“She’s not just a star; she’s a whole galaxy.”
9	“She’s a firecracker with a heart of gold.”
10	“Strength, beauty, and a little bit of magic.”
11	“She’s the kind of girl who shines brighter than the stars.”
12	“She’s not just a pretty face; she’s a pretty fierce woman.”
13	“Her smile is the key that fits the lock of everyone’s heart.”
14	“She’s a queen in her own right, ruling with kindness and strength.”
15	“She’s got that ‘can-do’ attitude and a heart full of dreams.”
16	“She’s a rose in a garden of thorns.”
17	“She’s the definition of grace and strength.”
18	“She’s a daydream in a world that’s too real.”
19	“She’s a masterpiece, a work of art.”
20	“She’s a sunshine mixed with a little hurricane.”
21	“She’s a heart full of rainbows and a mind full of dreams.”
22	“She’s a warrior princess, fighting her battles with a smile.”
23	“She’s not just strong; she’s beautifully unbreakable.”
24	“She’s a wildflower in a field of roses.”
25	“She’s the moon in the midst of a starry night.”
26	“She’s not a princess; she’s a queen in the making.”
27	“She’s a melody in a world full of noise.”
28	“She’s a cupcake in a world full of muffins.”
29	“She’s a rainbow on a cloudy day.”
30	“She’s a treasure hidden in plain sight.”
31	“She’s a dreamer with her feet on the ground.”
32	“She’s a heart with a little bit of magic.”
33	“She’s a butterfly with a hurricane inside.”
34	“She’s a sunflower, always following the light.”
35	“She’s a shining star on a dark night.”
36	“She’s a pearl in an oyster of mediocrity.”
37	“She’s a work of art in progress.”
38	“She’s a compass in a world without direction.”
39	“She’s a spark in a world full of embers.”
40	“She’s a rainbow after the storm.”
41	“She’s a gem in a world of stones.”
42	“She’s a wildflower, thriving in adversity.”
43	“She’s a heart with a crown of courage.”
44	“She’s a star that outshines the darkness.”
45	“She’s a lighthouse in a sea of uncertainty.”
46	“She’s a cherry blossom in full bloom.”
47	“She’s a diamond in the rough, a pearl in the ocean.”
48	“She’s a beautiful mess of strength and vulnerability.”
49	“She’s not just a dreamer; she’s a dream chaser.”
50	“She’s a songbird in a world of noise.”

Strong Women Instagram Captions

Caption Number	Caption Text
1	“She turned her can’ts into cans and her dreams into plans.”
2	“Empowered women empower women.”
3	“Well-behaved women seldom make history.”
4	“A strong woman stands up for herself; a stronger woman stands up for others.”
5	“Behind every successful woman is herself.”
6	“You are your best thing.”
7	“Life is tough, but so are you.”
8	“She believed she could, so she did.”
9	“Strong women don’t have attitudes; they have standards.”
10	“Slaying it, one goal at a time.”
11	“She’s a mess of gorgeous chaos, and you can see it in her eyes.”
12	“She’s got that whole purpose-driven warrior princess save-the-world type vibe.”
13	“Never apologize for being a powerful woman.”
14	“A woman is unstoppable after she realizes she deserves better.”
15	“The only limit to what you can achieve is the extent of your imagination.”
16	“Strong women make the world go ’round.”
17	“Be the woman who fixes another woman’s crown without telling the world it was crooked.”
18	“A strong woman knows how to keep her life in line. With tears in her eyes, she still manages to say, ‘Nah, I’m fine.'”
19	“She’s a badass with a good heart, soft but strong.”
20	“You are enough just as you are. Each emotion you feel, everything in your life, everything you do or do not do… where you are and who you are right now is enough. It is perfect. You are perfect.”
21	“Be the kind of woman who, when your feet hit the floor each morning, the devil says, ‘Oh no, she’s up!'”
22	“The strongest actions for a woman is to love herself, be herself, and shine amongst those who never believed she could.”
23	“She’s the type of woman you go to war beside, not against.”
24	“A strong woman looks a challenge in the eye and gives it a wink.”
25	“She was chaos and beauty intertwined. A tornado of roses from divine.”
26	“Don’t let anyone ever dull your sparkle.”
27	“She remembered who she was and the game changed.”
28	“In the end, she became more than what she expected. She became the journey, and like all journeys, she did not end, she just simply changed directions and kept going.”
29	“Strong women don’t play victim, don’t make themselves look pitiful, and don’t point fingers. They stand and they deal.”
30	“A strong woman knows how to keep her head up, no matter how heavy the circumstances.”
31	“She’s a warrior, not a worrier.”
32	“A strong woman builds her own world.”
33	“You are never too old to set another goal or to dream a new dream.”
34	“She’s got that independent, wake up and make things happen kind of vibe.”
35	“The strongest actions for a woman is to love herself, be herself, and shine amongst those who never believed she could.”
36	“She’s a badass with a good heart, soft but strong.”
37	“She has the mindset of a queen and the heart of a warrior.”
38	“The soul of a woman is so fierce and powerful that it can light up the whole world.”
39	“A strong woman knows how to keep her head up, no matter how heavy the circumstances.”
40	“She’s a warrior, not a worrier.”
41	“A strong woman builds her own world.”
42	“You are never too old to set another goal or to dream a new dream.”
43	“She’s got that independent, wake up and make things happen kind of vibe.”
44	“She remembered who she was and the game changed.”
45	“She has the mindset of a queen and the heart of a warrior.”
46	“The soul of a woman is so fierce and powerful that it can light up the whole world.”
47	“A strong woman knows how to keep her head up, no matter how heavy the circumstances.”
48	“She’s a warrior, not a worrier.”
49	“A strong woman builds her own world.”
50	“You are never too old to set another goal or to dream a new dream.”

Instagram Strong Women Captions

Caption Number	Caption Text
1	“Strong women: may we know them, may we be them, may we raise them.”
2	“Empowered women empower women.”
3	“She believed she could, so she did.”
4	“Strong women don’t have attitudes; they have standards.”
5	“Slaying it, one goal at a time.”
6	“Be a voice, not an echo.”
7	“The future is female.”
8	“Elegance is when the inside is as beautiful as the outside.”
9	“Don’t be a queen waiting for a king. Be a queen busy with her kingdom until a king arrives.”
10	“Girls compete, women empower.”
11	“She turned her can’ts into cans and her dreams into plans.”
12	“Well-behaved women seldom make history.”
13	“A strong woman stands up for herself; a stronger woman stands up for others.”
14	“Queens don’t compete with hoes.”
15	“She wasn’t looking for a knight; she was looking for a sword.”
16	“Behind every successful woman is herself.”
17	“You are your best thing.”
18	“Life is tough, but so are you.”
19	“Stay fierce and fearless.”
20	“Be a girl with a mind, a woman with attitude, and a lady with class.”
21	“She’s a mess of gorgeous chaos, and you can see it in her eyes.”
22	“She’s got that whole purpose-driven warrior princess save-the-world type vibe.”
23	“Never apologize for being a powerful woman.”
24	“A strong woman is one who feels deeply and loves fiercely.”
25	“The only person you should try to be better than is the person you were yesterday.”
26	“Strong women don’t wait for opportunities; they create them.”
27	“Be the kind of woman who, when your feet hit the floor each morning, the devil says, ‘Oh no, she’s up!'”
28	“The strongest actions for a woman is to love herself, be herself, and shine amongst those who never believed she could.”
29	“She’s a badass with a good heart, soft but strong.”
30	“You are enough just as you are. Each emotion you feel, everything in your life, everything you do or do not do… where you are and who you are right now is enough. It is perfect. You are perfect.”
31	“Be the kind of woman who, when your feet hit the floor each morning, the devil says, ‘Oh no, she’s up!'”
32	“The strongest actions for a woman is to love herself, be herself, and shine amongst those who never believed she could.”
33	“She’s a badass with a good heart, soft but strong.”
34	“She has the mindset of a queen and the heart of a warrior.”
35	“The soul of a woman is so fierce and powerful that it can light up the whole world.”
36	“A strong woman knows how to keep her head up, no matter how heavy the circumstances.”
37	“She’s a warrior, not a worrier.”
38	“A strong woman builds her own world.”
39	“You are never too old to set another goal or to dream a new dream.”
40	“She’s got that independent, wake up and make things happen kind of vibe.”
41	“The strongest actions for a woman is to love herself, be herself, and shine amongst those who never believed she could.”
42	“She’s a badass with a good heart, soft but strong.”
43	“She has the mindset of a queen and the heart of a warrior.”
44	“The soul of a woman is so fierce and powerful that it can light up the whole world.”
45	“A strong woman knows how to keep her head up, no matter how heavy the circumstances.”
46	“She’s a warrior, not a worrier.”
47	“A strong woman builds her own world.”
48	“You are never too old to set another goal or to dream a new dream.”
49	“She’s got that independent, wake up and make things happen kind of vibe.”
50	“The strongest actions for a woman is to love herself, be herself, and shine amongst those who never believed she could.”

Strong Women Captions

Caption Number	Caption Text
1	“Empowered women empower women.”
2	“She believed she could, so she did.”
3	“Well-behaved women seldom make history.”
4	“A strong woman stands up for herself; a stronger woman stands up for others.”
5	“Behind every successful woman is herself.”
6	“You are your best thing.”
7	“Life is tough, but so are you.”
8	“She was a wild one; always stomping on eggshells that everyone else tip-toed on.”
9	“A strong woman knows how to keep her life in line. With tears in her eyes, she still manages to say, ‘Nah, I’m fine.'”
10	“She’s a badass with a good heart, soft but strong.”
11	“The only person you should try to be better than is the person you were yesterday.”
12	“Strong women don’t have attitudes; they have standards.”
13	“Slaying it, one goal at a time.”
14	“Queens don’t compete with hoes.”
15	“She’s a mess of gorgeous chaos, and you can see it in her eyes.”
16	“She’s got that whole purpose-driven warrior princess save-the-world type vibe.”
17	“Never apologize for being a powerful woman.”
18	“A strong woman is one who feels deeply and loves fiercely.”
19	“The only limit to what you can achieve is the extent of your imagination.”
20	“Strong women make the world go ’round.”
21	“Be the kind of woman who, when your feet hit the floor each morning, the devil says, ‘Oh no, she’s up!'”
22	“The strongest actions for a woman is to love herself, be herself, and shine amongst those who never believed she could.”
23	“She’s a badass with a good heart, soft but strong.”
24	“You are enough just as you are. Each emotion you feel, everything in your life, everything you do or do not do… where you are and who you are right now is enough. It is perfect. You are perfect.”
25	“Strong women don’t wait for opportunities; they create them.”
26	“Be the kind of woman who, when your feet hit the floor each morning, the devil says, ‘Oh no, she’s up!'”
27	“The strongest actions for a woman is to love herself, be herself, and shine amongst those who never believed she could.”
28	“She’s a badass with a good heart, soft but strong.”
29	“She has the mindset of a queen and the heart of a warrior.”
30	“The soul of a woman is so fierce and powerful that it can light up the whole world.”
31	“A strong woman knows how to keep her head up, no matter how heavy the circumstances.”
32	“She’s a warrior, not a worrier.”
33	“A strong woman builds her own world.”
34	“You are never too old to set another goal or to dream a new dream.”
35	“She’s got that independent, wake up and make things happen kind of vibe.”
36	“The strongest actions for a woman is to love herself, be herself, and shine amongst those who never believed she could.”
37	“She’s a badass with a good heart, soft but strong.”
38	“She has the mindset of a queen and the heart of a warrior.”
39	“The soul of a woman is so fierce and powerful that it can light up the whole world.”
40	“A strong woman knows how to keep her head up, no matter how heavy the circumstances.”
41	“She’s a warrior, not a worrier.”
42	“A strong woman builds her own world.”
43	“You are never too old to set another goal or to dream a new dream.”
44	“She’s got that independent, wake up and make things happen kind of vibe.”
45	“The strongest actions for a woman is to love herself, be herself, and shine amongst those who never believed she could.”
46	“She’s a badass with a good heart, soft but strong.”
47	“She has the mindset of a queen and the heart of a warrior.”
48	“The soul of a woman is so fierce and powerful that it can light up the whole world.”
49	“A strong woman knows how to keep her head up, no matter how heavy the circumstances.”
50	“She’s a warrior, not a worrier.”

 

Also Read : 250+ Best Flower Garden Captions for Instagram

FAQs

1. How can I use these strong women captions effectively on Instagram?
   • You can use these captions with photos and stories that resonate with the theme of female empowerment, personal growth, or celebrating strong women. Pair them with images that convey the message you want to share.
2. Can I customize these captions to make them more personal?
   • Absolutely! You can modify these captions to make them more personal and relevant to your own experiences or the women you’re highlighting. Adding your unique touch will make your posts even more authentic.
3. Are there any specific occasions or moments when these captions work best?
   • These captions are versatile and can be used on various occasions, such as International Women’s Day, Women’s History Month, or when sharing personal achievements and stories of resilience. They are also suitable for everyday posts that celebrate strong women.
4. Can I use these captions for both serious and lighthearted posts?
   • Yes, these captions cater to a range of tones. You can use them for serious, inspirational posts as well as lighthearted and humorous ones. They can be adapted to suit the mood and context of your content.
5. How can I make my Instagram posts more engaging when using these captions?
   • To enhance engagement, consider using eye-catching visuals, relevant hashtags, and storytelling techniques. Encourage your followers to share their own stories or thoughts related to the caption, fostering a sense of community and conversation.
6. Are there any other tips for using these captions effectively?
   • Remember to stay true to your message and authenticity. Choose captions that resonate with your personal brand and values, and use them to amplify your voice in support of strong women and gender equality.

Conclusion

In a world where women continue to break barriers, shatter stereotypes, and rise above challenges, it’s crucial to acknowledge and celebrate their strength and achievements. These captions serve as a powerful tool to spread positivity, encourage self-belief, and foster a sense of unity among women. Whether you’re sharing stories of personal growth, advocating for women’s rights, or simply showcasing the strength within, these captions are a valuable addition to your Instagram content.